Having a perpetuation plan for your agency is one of the most important investments you can make in your agency. It will protect you, your customers, your staff as well as your family. It is critically important for all agencies to document their plan, regardless of where they are in their agency lifecycle. That's why we have partnered with Agency Focus to help our members build the plan that is right for them.

Amplify Your Local Marketing Efforts

Trusted Choice is the national marketing brand used exclusively by members to help consumers understand the value that an independent agent offers. Get help creating an advertising campaign, content for your social media channels, or complete a digital review to see how you can optimize your website and social channels. Trusted Choice offers multiple free resources, tools, training and financial support for utilizing cobranded marketing materials. Some benefits of co-branding include:

  • Licensed use of the logo and Pledge of Performance
  • Free, customizable advertising materials including digital, radio, TV, social media, print and direct mail
  • Earn money back on your advertising through the Trusted Choice Marketing Reimbursement Program
  • Listed on agency locator and qualified referrals via
  • and much more!

Customizable Ads & Videos

Trusted Choice has worked with a national advertising firm to develop various advertising campaigns that are able to be used by our members. Professionally produced and consumer tested, these campaigns highlight an independent agent’s ability to offer better choices for consumers through access to multiple insurance companies. All of these campaign materials are available as part of your membership and can be customized for free with your photo or agency logo and contact info.


Digital Review

The Trusted Choice Digital Review provides one-on-one consultation and a detailed report on how you can improve your agency website and social media outlets. You'll walk away with an actionable report that spells out your next steps. And if you want to know how your agency's marketing compares to other agencies, Trusted Choice can help with that too.


Get Money Back

Offset the cost of advertising and get money back with the help of the Marketing Reimbursement Program. Trusted Choice will reimburse a portion of expenses incurred by members for co-branding advertising and marketing materials. This is not meant to replace your agency's brand, but to complement it by including the Trusted Choice branding in your marketing efforts. 


Get Referrals

With, consumers are able to search for a local agent or request an online rate quote. All members are listed on the agency locator on as a member benefit and have the option to purchase an advanced subscription where they can receive enhanced benefits, making them more visible and attractive to online consumers.


  Additional Resources

Agency Social Media Guide

Become a Social Media Expert

Social Media Best Practice

Webinars with Tips for Agencies

Social Media Training

Training Based on Your Experience

Contact Information:

Big I Maryland

2408 Peppermill Dr., Ste A

Glen Burnie, MD. 21061

P: 410-766-0600


@ 2023 Independent Insurance Agents of Maryland, Inc