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Marketing Solutions

Co-Brand Your Agency with Trusted Choice

Trusted Choice is the national marketing brand used exclusively by Big I members to help consumers understand the value that an independent insurance agent offers: choice, customization and advocacy. Trusted Choice is designed to enhance your agency's branding efforts and advertising, not take the place of it. Co-branding with the nationally recognized Trusted Choice logo positions you as a premier agent and conveys a level of integrity, trust and expertise.

Benefits of Trusted Choice

  • Licensed use of the logo and Pledge of Performance
  • Free, customizable advertising materials including digital, radio, TV, social media, print and direct mail
  • Earn money back on your advertising spend through the Trusted Choice Marketing Reimbursement Program
  • Listing on agency locator and qualified referrals via
  • and much more!

Available Materials (for FREE!)

Advertising Campaigns

Trusted Choice has worked with a national advertising firm to develop various advertising campaigns that are able to be used by our members. Professionally produced and consumer tested, these campaigns highlight an independent agent’s ability to offer better choices for consumers through access to multiple insurance companies. All of these campaign materials are available as part of your Big I Maryland membership and can be customized for free with your photo or agency logo and contact info.

The ads are available in a variety of formats and themes for both personal and commercial lines:

  • Direct Mail (including letters, postcards)
  • Digital Ads
  • Print Ads
  • Outdoor Ads
  • Radio Ads
  • Videos (for commercials and/or social media)

You may be able to get money back for advertising these campaigns through the Trusted Choice Marketing Reimbursement Program as well.

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Free Design and Marketing Assistance

Bring your agency’s vision to life. Trusted Choice will work with you to create marketing materials, customized to fit your agency’s unique message and brand. Trusted Choice offers design refreshes to existing branding, file conversions, adjustments and resizing and an extensive library of existing templates that have been professionally produced and consumer tested that can all be customized for your agency. They can help you with general marketing inquiries or offer recommendations for your branding strategy.